BMW Mini Showroom, Tel Aviv, Israel

‘We created a kind of lighting beacon along the freeway, a reference point that you can’t ignore but that doesn’t blind you.”
Architect Jonathan Groswasser, Yashar Architects.
 
Lighting was a major issue for the BMW Mini Showroom, because the owner, Delek Motors, had to adhere to strict brand guidelines from the automotive franchise, whereas Yashar Architects submitted an innovative concept which eschewed classic lighting fixtures, replacing them with approx. 350 OneSpace luminous ceiling panels. Read the whole story in Luminous Magazine.
 
The extensive interview with Jonathan Groswasser, the architect involved, can be read on Pioneers of Light.
 

 

Client
Delek Motors
Installer
Vitania Ltd.
Designer
IDEA-LS
Architect
Yashar Architects, Jonathan (Yoni) Groswasser and Adi Davidov