Lexus-Rublevskiy, Moscow

  • Lexus Car Showroom Russia luminous textile Kvadrat, Soft Cells
The Lexus-Rublevskiy showroom in Moscow has been renovated for the Russian premiere of the Toyota Lexus NX, with luminous textile creating a dynamic halo of light around the car to attract the attention of customers.
 
By the end of 2014, luminous textiles will be installed in all 44 of Lexus’ showrooms across Russia.
 
Lexus retail specialists in Russia renovated the presentation areas of their showrooms, notably the platform where the car is placed. Luminous textile is installed above the car so that dynamic content is reflected in the mirror surface of the platform.
 
Colorful splashes of light fall on the body of the car, enhancing the whole installation and drawing attention to the uniquely futuristic design of the new Lexus NX.
 

 

Client
Lexus
Designer
Large Luminous Surfaces