Mercedes-Benz Fashion Week, New York, USA

Technological couture!
In celebration of the all-new S63 AMG Coupe, Mercedes-Benz partnered with fashion-tech pioneer CuteCircuit to showcase the intersection of fashion, luxury and technology. This season’s Mercedes-Benz display in the main lobby of Mercedes-Benz Fashion Week was fashioning the road to the future and providing a visual platform for the conversion of fashion and technology. 

 

The backdrop of the display featured 4 luminous textile panels used to stream dynamic content as related to the S63 AMG Coupe, to create a truly vivid experience. This unique booth was designed by VP+C Partners and built by Dimensional Communications Inc.    

Client
Mercedes-Benz USA
Installer
Dimensional Communications Inc.
Designer
VP+C Partners
  • Large Luminous Surfaces headquarters

    High Tech Campus 7
    NL-5656 AE Eindhoven

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